Dubai is the capital of innovation, one of the most dynamic and exciting cities in the world. Equally, Keturah Reserve at Meydan is the most innovative and exciting New Luxury development in Dubai, with a brand-new concept, transformational living through the design of space. New Luxury is raw and silent. It elevates and empowers, evoking the profound emotional well-being of mind and body through the design of interior, exterior and personal space. It connects residents with the surrounding nature through Bio Living.

Keturah Reserve is designed to be naturally self-sustaining from conception. All amenity areas are accessible by foot on tree shaded pathways, eliminating the need of driving from place to place. Floorplans are created based on established material measurements to avoid material and energy waste. Materials are specifically selected for their adaptability to the microclimate of Meydan. Raw wood is fired a minimum six times to increase durability and resistance to wear and tear. High ceilings, wall thickness and windowpane density cool the interior naturally, saving energy by reducing the need for air conditioning. Balconies are broader than the norm to reduce the heat and glare of direct sunlight. Door frames and garages are wider to facilitate the flow of passage. New Luxury integrates sustainability naturally without the need of further human involvement.